NEWS RELEASE

Contact: David West (west@nsula.edu )
News Bureau
Northwestern State University
Natchitoches, LA 71497
(318) 357-6466

10/13/2006

FOR IMMEDIATE RELEASE

NATCHITOCHES -Carolyn Brackett, senior program associate of the National Trust for Historic Preservation's Heritage Tourism Program, will present a lecture at Northwestern State University Monday, Oct. 23, at 6 p.m. in Room 142 of Kyser Hall. Admission is free and open to the public.

Her lecture is titled, "Heritage Tourism: Saving Our Past and Sharing It with Visitors." Studies show that heritage travelers stay longer and spend more money than other kinds of travelers. A good heritage tourism program also improves the quality of life for residents and Brackett will explain how this is accomplished.

The lecture is part of the MAHR (Master of Art in Heritage Resources) Fall Public Lecture Series.

Brackett provides heritage tourism consulting services to clients across the country. Recent projects include guiding the development of a heritage tourism plans for Natchitoches as well as southeast Tennessee, Harrisburg, Pa., Duluth, Minn., Southern Appalachia Partners, and Panama City, Fla. Other recent activities include conducting heritage tourism workshops in Kentucky, Georgia, Oklahoma, Illinois, Ohio, Maine, West Virginia, Mississippi and New Hampshire, and assessment and assistance in developing heritage tourism programs in Macon, Ga., St. Paul, Minn., St. Augustine, Fla., and Miami.

From 1997-2001, Brackett served as director of Marketing for The Hermitage, Home of President Andrew Jackson, in Nashville, Tenn., where she developed the site's first marketing plan. During her tenure at The Hermitage, Brackett was a founding member of the Nashville Attractions Coalition, a collaborative marketing organization representing Nashville's attractions.

Brackett's involvement in the tourism industry began in 1988 when she joined the Tennessee Department of Tourist Development as assistant director of information.

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