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Office of Marketing
& Communications

At Northwestern State University, the Office of University Marketing, Communications & Branding is the creative and strategic hub that drives NSU’s public image. We tell the NSU story across every platform—blending compelling visuals, clear messaging, and targeted strategies to connect with students, alumni, faculty, and the community.

What We Do

NSU student interviewing with local news outlet

Communications & Public Relations

We manage media outreach, craft press releases, develop internal and external communications, and respond to media inquiries. Our team works to position NSU as a leader in higher education and a valued community partner.

NSU students painting the rock on main campus

Brand Management & Visual Identity

We safeguard NSU’s brand by ensuring consistent use of logos, colors, fonts, and messaging across all platforms—print, digital, broadcast, and environmental design.

CONSAH Wall Banner

Digital & Social Media Strategy

We manage NSU’s primary social media accounts and guide departments in best practices for content, tone, and brand alignment—helping each channel reach the right audience with the right message.

Freshman Connectors on stage at Freshman Connection

Storytelling & Content Creation

Our team develops engaging stories, photography, and video that highlight student success, faculty expertise, research achievements, and community partnerships.

NSU students shop in a local boutique

Campus & Community Collaboration

We partner with departments, programs, and external organizations to deliver cohesive, impactful marketing and communications that support university goals.

Why It Matters

Every interaction with NSU—whether online, on campus, or in the community—is part of the university’s brand experience. By combining marketing expertise, strong communications, and a unified visual identity, we ensure those interactions inspire trust, build pride, and drive engagement.

A group of NSU students take a photo on the steps outside of Russell Hall

Resources & Support

The Office of University Marketing, Communications & Branding provides:

Official NSU logos, wordmarks, and brand guidelines
Media and press support

Leah Jackson

Director of Public Information & Media Relations 

jacksonl@nsula.edu

Office: (318) 357-4553

 

 

Marketing consultation for campaigns

Cole Gentry

Chief Marketing Officer 

cole@nsula.edu

 

Amy Lee

Director of Marketing and Branding 

leeam@nsula.edu

Photography and videography coordination

Amy Lee

Director of Marketing and Branding 

leeam@nsula.edu

NSU Graduation confetti pop
Northwestern State University of Louisiana
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