July 29, 2025
NATCHITOCHES — Northwestern State University added nearly half a billion dollars to the economy in northwest and central Louisiana during the 2023 to 2024 fiscal year, according to a new study.
A new economic impact report shows how Northwestern State University continues to strengthen the region through jobs, student success and support for local businesses. Conducted by labor market analytics firm Lightcast, the study highlights a total economic impact of $497.1 million and more than 7,000 jobs supported across NSU’s 10-parish service area.
The university’s spending, research and daily operations created meaningful financial value. NSU generated $76.3 million in operating expenses and $65.1 million through businesses that formed because of its programs. Visitors contributed $11 million and students added another $9.3 million through local spending. Volunteer service led by the university was valued at $2.2 million. The biggest contributor came from alumni, whose careers added $333.2 million in regional income.
“NSU promotes economic growth in northwest and central Louisiana through its direct expenditures and the resulting expenditures of visitors, students and regional businesses,” said NSU President Dr. James T. Genovese. “The university serves as an employer and buyer of goods and services for its day-to-day operations. Numerous spin-off companies have formed because of programs and knowledge at NSU. The university’s reputation and activities attract visitors and students from outside northwest and central Louisiana whose expenditures benefit regional vendors.”
The report also shows that NSU supports one in every 58 jobs in the region. These jobs span across healthcare, retail, hospitality and government sectors. Healthcare and social assistance lead the list with 1,286 jobs supported, followed by retail with 590 and food service with 441.
Students benefit directly from their education. On average, a bachelor’s degree from NSU leads to $21,900 more in yearly earnings compared to those with only a high school diploma in Louisiana. That increase adds up over a lifetime and supports long-term financial stability.
Taxpayers also see a positive return. For every dollar invested in the university, taxpayers receive $1.60 in public value over the careers of graduates. Looking at the broader impact, society gains $8.30 in value for every dollar spent on the university. These benefits include stronger incomes, improved health outcomes and fewer costs tied to the justice system or public assistance programs.
NSU also builds stronger communities by encouraging service. Through volunteering and partnerships, students and employees help local organizations grow. The university provides a steady pipeline of trained professionals ready to work in fields that matter most to the region.
“NSU encourages its students and employees to volunteer in the community helping businesses and organizations grow,” the report states. “In addition, NSU is a primary source of higher education to northwest and central Louisiana residents and a supplier of trained workers to regional industries, enhancing overall productivity in the regional workforce.”
The study was based on data from NSU’s financial and academic reports for 2023 to 2024, along with employment and census data from national sources. The results reflect real contributions happening now throughout Louisiana.
