Those who communicate best achieve more!
The need for good, professional communicators has only increased in today’s media world. Our program trains students for hundreds of jobs that require excellent communication skills. Students are mentored by faculty members, former professionals themselves, who demand excellence as they engage students in all media forms.
The program emphasizes experiential learning by encouraging students to apply their knowledge and skills inside and outside of the classroom:
On-campus: Students can gain professional internship experience through opportunities, including EPSN+, NSU-TV News Service, The Current Sauce (student newspaper), Potpourri (yearbook), KNWD (radio station), debate team, NSU’s Office of Recruitment, the Johnnie Emmons Academic Center, and many more.
Off-campus: Students can gain professional internship experience through opportunities, including the Natchitoches Convention & Visitors Bureau, Natchitoches Times, Natchitoches’ mayor’s office, KTBS-TV, KALB-TV, KTAL-TV, Radio Maria USA, GeauxPreps.com, the Alexandria Zoo, T. Simmons & Company, Keep Bossier Beautiful, Shreveport-Bossier Convention & Tourism Bureau, Wildcat Brothers Distillery, SkillsUSA, and others.
Classroom: Classroom work regularly requires hands-on projects where students can design and publish digital/printed magazines or produce short documentary films, promotional videos, video news packages, podcasts, TikTok videos, photo essays, and animated content. Students are encouraged to enter their creative work in the department’s juried, annual New Media Student Showcase.
Course work and experiential learning opportunities prepare students for professional communication careers such as TV news anchors, reporters, multimedia journalists, podcast hosts, digital media content providers, social media managers, editors, photojournalists, graphic designers, writers, speech communication specialists, recruiting officers, marketing communication specialists, product managers, event planners, media ad sales personnel, higher education administrators, and scores of others.
Earning a bachelor’s degree in Communication at NSU puts you on the fast track for success. Ask us about the exciting opportunities awaiting you with a Communication major or minor. Available concentrations include Strategic Communication, Journalism, Broadcast, and Digital Media Production, and Sports Media.
225E Strategic Communication
Students learn how people and organizations effectively communicate their message to the targeted audience by using all forms of marketing and media production, including video, social media, podcasts, and others. Courses emphasize an ethical approach to public relations and advertising, setting students on paths to successful strategic communication careers.
The department also offers an efficient 18-hour Undergraduate Certificate in Strategic Communication.This certificate is suitable for professionals who want further knowledge about new media, students in other majors who want to graduate with a certificate indicating media expertise, and any others who want to keep abreast of a changing media world.
225H Journalism, Broadcast, and Digital Media Production
Students become expert storytellers, producing meaningful and accurate content that is well-written and original. Students have access to state-of-the art video and audio equipment, cameras, and other digital tools. Students are ready to be next-generation journalists and news content producers.
225I Sports Media
Students become effective sports communicators, mastering all forms of sports media and content creation. They use social media and traditional media platforms and learn about live streaming, marketing strategies, and sports analysis. Courses emphasize professional work experience with ESPN+ and NSU sports, giving students the competitive edge to become sports communication professionals for traditional and new media outlets.
All students are encouraged to consult with a departmental adviser prior to enrolling each semester. The department will assign a faculty or staff member for each student. Students will find their adviser’s name on NSU’s DegreeWorks. For questions or assistance with advising, please, contact firstname.lastname@example.org or call 318-357-5360.
For general planning purposes, please, see the Major Requirement Checklist below. The University Catalog provides course descriptions and other academic requirements.
Communication Major Requirements
Communication Major Requirements: (48 credit hours) Students seeking a major in Communication must complete 21 credit hours in the Communication Core and 27 credit hours in one of three available concentrations. Communication core courses include: Communication 1040, 2020, 2040, 2510, 3260, 4700, and 4910. All students enrolled in the Communication major must select a minor. Students who complete a second major outside of Communication have satisfied the minor requirement. A “C” or better is required for all Communication classes to complete requirements for graduation.
Communication Minor Requirements
Communication Minor Requirements: (24 credit hours) Students seeking a minor in Communication must complete Communication 1040, 2020, 2040, 2500, 2510, three (3) hours of any Communication elective, and six (6) additional hours in Communication courses as the 3000-4000 level. A “C” or better is required for all Communication classes in order to complete minor requirements.
Select Course Offerings
PRINCIPLES OF STRATEGIC COMMUNICATION. Course introduces students to strategic communication principles, procedures, and practices that
generate targeted messaging and build relationships between internal and external publics.
AUDIO PRODUCTION. An introduction to the planning and production of audio in electronic media, this course examines the special issues, techniques and production of audio communication. It will explore the elements of audio production and performance in electronic media.
VIDEO PRODUCTION. An introduction to the process of creating video including an overview of television equipment, studio and field practices, nonlinear digital editing and applicable theory for the development of visual messaging.
VISUAL COMMUNICATION. Practical, hands-on experience in the design, layout and production of materials for mass communications. Assignments completed using desktop publishing hardware and software.
SOCIAL MEDIA MANAGEMENT. Survey of current social media landscape and available tools for navigating today’s digital communication world. Students will produce and post content (written, photo, video) on various social media channels while exploring strategies to cohesively present clear, effective messaging across multiple platforms.
ADVERTISING, MARKETING, AND BRANDING. This course develops advertising, marketing and brand management skills that create effective online, social media, and traditional media strategies for governmental and other non- and for-profit organizations. Assignments completed using Photoshop and InDesign.
DIGITAL MAGAZINE PRODUCTION. This course emphasizes solid journalistic practice with a focus on long-form magazine writing, but also allows for a marketing component.
DOCUMENTARY PRODUCTION. This is an advanced video course where students produce, direct, film, and edit short and longer-form documentaries individually or as a team. All works have public screenings.
STRATEGIC COMMUNICATIONS MANAGEMENT. Theories and principles relevant to public relations practice in agency, corporate and nonprofit organizations, including development of goals and objectives, client relationships, budgets, and research methods specific to the public relations practice.
Friday, November 4, 2022, from 8 a.m. – 12 p.m.
About JaM Day: Journalism and Media Day (JaM) Day is an annual half-day event that provides high school students with the opportunity to meet industry professionals and participate in competitions that test skills in new media, journalism, and communication. Future media professionals hear from the experts, including faculty, alumni, and visiting communication professionals about careers in the new media, journalism, and communication fields. They also meet current students and will tour the campus to see our media labs, TV studio, and equipment.
The New Media Student Showcase is an annual gallery exhibition featuring photography from students, faculty, and alumni of the Department of New Media, Journalism, and Communication Arts.
Monthly screenings and discussions about some of the hottest documentaries on the film festival circuit, usually with the filmmakers present for Q & A’s. Hosted and organized by Professor Melody Gilbert, the films provide access to fascinating subjects, people, and places from near and far. The final screening of the year reveals the documentaries produced by our own students.
The International Student Resource Center at NSU promotes opportunities for students to participate in long or short-term study-abroad programs. Our department recognizes the importance of international education in academic learning and encourages students to incorporate international experience as part of their academic plans. Students in our department are always the active participants in available long or short-term international experience programs. Below are their photo stories.
Northwestern State University’s Speech and Debate team has been a program run by the Department of New Media, Journalism, and Communication Arts since 2015. Communication Professor Elaine Dorian Eaton currently supervises the team. Professor Eaton and her debate team are devoted to the bettering of public speaking skills and competitive debate. The team aims to improve public speaking, research, and argumentative skills through debate practice. Currently, the team focuses solely on IPDA style debate but is open to those students who would like to compete in individual (IE) speech events when available. The team travels to other schools in the tri-state area where students can get to know other debaters and rank nationally.
The debate team is located in Kyser Hall, room 337, and practices every Tuesday and Thursday at 3:30 PM. The team always welcomes new members no matter their experience level. Please feel free to email Professor Eaton at email@example.com for any other questions!
Raquel Hill Chandler is a 2006 graduate of Northwestern State University and a proud Demon alum. After graduating from NSU, she began her professional career working in radio and building out a digital sales and event marketing program for Clear Channel Radio in Shreveport. This led her to managing a digital sales team at the Clear Channel branch in Austin, Texas—moving her passions from digital radio sales into strategic digital media planning in New York City. After several years of hiring and developing her teams within the media and creative space, she took her passion for ‘people connection’ into the creative recruiting industry. Currently, Raquel works a strategic consultant for talent and culture within the product design (UX) community, focusing her work on coaching and career advancement for designers at SAP, a German-based global enterprise. She is a certified career coach through the Berlin-based Autoris program and has contributed to numerous UX Design and Design Operations speaking panels, adding insight on the importance of hiring and developing design talent. Outside of work, Raquel still enjoys using her journalism background by contributing to her travel, food and lifestyle blog and Instagram, The Tasteful Texan (@thetastefultexan). She resides in Austin, Texas with her husband TJ and daughter, Clayton.
I am a 1988 NSU Graduate, with a Journalism major/German minor. I’ve spent the last 31 years in the tv news business at stations in Columbus, Ohio, Fort Wayne, Indiana, Green Bay, Wisconsin and most notably Minneapolis/St. Paul. I’m in my 25th year at KARE 11 TV, currently the Senior Executive Producer but I’ve produced every newscast, been on the air, started a mom’s website and helped create one of the most innovative shows in the “news” space called Breaking the News. Awards include national Murrows, Emmy’s and a Cronkite.
My passion: teaching young journalists how to become powerhouse producers!
Amanda Crane is the Digital Communications Coordinator at Bossier Parish Community College. She previously served as Managing Editor/Reporter/Photographer for the Bossier Press-Tribune in Bossier City from 2010-2018. While there, she won numerous Louisiana Press Association awards in news, feature, investigative and sports writing as well as photography and design. A native of Elysian Fields, TX, Amanda earned a bachelor’s degree in Journalism with a minor in Photography from Northwestern State University in 2010. She was the freshman scholarship recipient for the Potpourri in 2005 and later joined The Current Sauce staff. Amanda currently resides in Bossier City and is a very proud wife and mother.
Vanner Erikson is the Interim Director of Enrollment Management and Director of Recruiting at Northwestern State University, where his purview includes recruiting, financial aid, and admissions. Prior to his current role, he’s been a part of the NSU Family since 2007, as an undergraduate and graduate student, recruiter, Alumni Director, and Director of First Year Experience. He’s also involved within the community. He serves as the Chair of the Natchitoches Historic District Development Commission, Chair of the Board of the Directors of both the Chamber of Commerce and Cane River National Heritage Area, and member of the Ready Start Natchitoches Early Childhood Board. He helped recharter the local Boys and Girls Club in Natchitoches, and now sits on the Acadiana board. He is married to Aly, who’s way out of his league, and together they have 2 daughters, Landry and Gray. Van credits his Journalism degree for helping to hone in his writing skills, communication skills, and eye for design and innovation that he uses every day at NSU.
Gary Fields is a veteran journalist with more than four decades of experience ranging from sports reporting to investigative projects. He’s a former board member for the Fund for Investigative Journalism. In 2000, he joined the Wall Street Journal’s Washington bureau to cover the Justice Department where he was involved in coverage of 9/11 and its aftermath. He has extensive experience reporting on criminal justice, mental health and tribal issues. Most recently, Gary was the senior manager of content for Lutheran World Relief/IMA World Health. Gary joined AP as the deputy editor of the Religion Team and now serves as the editor of the law and legal team. His awards range from being the National Association of Black Journalists Journalist of the Year in 1997 to winning a Thurgood Marshall Award for the coverage of death penalty issues and a White House Correspondence Award for covering criminal justice. He was among the reporters at the Wall Street Journal who won a Pulitzer Prize in 2002 in Breaking News for the paper’s coverage of the 9/11 attacks in 2001. Gary is a 1982 and 1984 graduate of Northwestern. Gary is a member of the Long Purple Line and was the 2015 graduation commencement speaker at Northwestern.
Josh Green is a senior communications specialist at Boeing. He leads a team focused on flowing information to and from the aerospace manufacturer’s tens of thousands of employees around the world. Before Josh started at Boeing in 2016, he spent more than a decade as a television news reporter – with the majority of that time spent in the 25 largest markets in the country. Josh started as a traditional reporter but transitioned to being a multi-media journalist – shooting, writing and editing all of his content for broadcast and web. He became an instructor for other multi-media journalists within the television groups for which he worked. The stories that shaped him most were covering the wars in Afghanistan and Iraq, and the Virginia Tech shooting, where he was onsite immediately after the mass shooting in 2007. At Boeing, Josh has anchored the company’s worldwide webcasts of major milestones, served as a strategic communicator during multiple worldwide airshows in Paris, London and Dubai, and has been a part of teams in charge of communicating during multiple crises, including the COVID-19 pandemic. Josh credits much of his success in Communications to the broad range of education he received at NSU. He co-anchored and co-produced NSU 22 newscasts, which prepared him for live news. He wrote for the Current Sauce, which helped teach him writing. He was editor of the Potpourri yearbook, which taught him about layout, design and project management.
Lane Luckie anchors Good Morning East Texas each weekday on KLTV in Tyler, Texas. He previously served as evening anchor and executive producer at KTRE-TV in Lufkin, Texas and as a reporter at KTAL-TV in Shreveport, Louisiana. A 2008 graduate of Northwestern State University, Lane is a two-time recipient of a Regional Emmy from the Lone Star Chapter of the National Academy of Television Arts and Sciences. His work has also been recognized by the Associated Press, Texas Association of Broadcasters, Broadcast Education Association and the Southeast Journalism Conference. In 2017, he was selected by the RTDNF as a RIAS Berlin Commission fellow, participating in a trans-Atlantic exchange program for American and German broadcasters. The following year, he traveled to China to report on trade tensions between the world’s largest economies as a fellow of the East-West Center. He returned to Germany to cover the 30th anniversary of the fall of the Berlin Wall in 2019 and to cover the 2021 federal parliament elections. Lane serves on the board of directors of the NSU Alumni Association and was elected to terms as president and treasurer. He was also honored as NSU’s ‘Distinguished Young Alumnus of the Year’ in 2017. Lane volunteers with several nonprofit boards, including the ‘Remembering Columbia’ NASA Museum in Hemphill, Texas.
Denise Lewis Patrick is a Louisiana native born and raised in Natchitoches, now transplanted to New Jersey. She graduated from Northwestern State University of Louisianan in 1977 with a degree in Journalism, and immediately relocated to New York City. In 2015, she received an MFA in Creative Writing from the University of New Orleans. In 2014, she received the Creole People’s Award from the Northwestern State University Creole Heritage Center, and was inducted into the university’s Long Purple Line of Distinction that same year. She was one of the five Louisiana Legends chosen in 2019 by Louisiana Public Broadcasting. Her most recent published books are middle grade biographies Lewis Latimer, Engineering Wizard, and Mahalia Jackson, Freedom’s Voice. Other works include the Y/A short story collection, A Matter of Souls; a middle grade novel about Hurricane Katrina, Finding Someplace, and See Me, Hear Me, Know Me and No Ordinary Sound for American Girl. Her adult short story, “Mr. Bird,” was published in The University of New Orleans anthology, Monday Night Lights, and her short story “Face Down” was published in the Y/A online magazine YARN. She is a contributor to the anthology We Rise, We Resist, We Raise Our Voices.
Katie Quebedeaux is a 2010 broadcast graduate of NSU who wants you to know that you can take your communications degree as far as your imagination inclines you to. She began her career in radio in Natchitoches at KDBH/KZBL doing live remotes and writing and producing radio commercials. After that, she became the producer and co-anchor of Central Louisiana’s Morning News on 104.3FM KEZP in Alexandria, Louisiana. She then saw an opportunity to carry her “live” skills into the hospitality industry where she announced live gameshow-type drawings on Friday and Saturday nights at Paragon Casino Resort in Marksville, Louisiana. Making big winners was addicting she says, especially after getting a bear hug from someone who just won $10,000 dollars. Her work in promotions for Paragon’s marketing department led her to a promotion as the Assistant Manager of Conference Services. Here Katie got the opportunity to practice the true art of hospitality and service which she became passionate about. She says she learned that leadership is always achieved through service and putting people first no matter who they are. Katie then went on to work for Caesar’s Entertainment as the Direct Marketing Coordinator for both Horseshoe and Harrah’s properties in Shreveport. Getting an itch from the media bug again, Katie moved to the coast to work as a television producer for WJHG TV in Panama City Beach, Florida where she produced the 11:00, noon, and 5:00 shows. But when the largest beach and golf resort on the Emerald coast, Sandestin, created a brand new hospitality position that matched her experience, Katie jumped at the chance to be the first. She is now defining daily a sole role that communicates between 5 event managers and hundreds of people from a handful of conventions going on at the same time in over 85,000 sq feet of meeting space both indoors and out. She is also the Video Director for Gulfview United Methodist Church where she broadcasts their sermon every Sunday morning on Vimeo, YouTube and Facebook.
Major David Royal
Major David Royal is a 2011 graduate of Northwestern State University’s journalism program and a former Editor in Chief of The Current Sauce. While at NSU, David earned his commission to serve as a US Army Intelligence Officer through the Reserve Officer Training Corps (ROTC). During his career, David has had combat and operational deployments to Afghanistan and Poland. Today, he is stationed in the National Capital Region and provides written strategic analysis on Chinese security activities in South Asia and Oceania regions to US policymakers and leaders, including the President of the United States and the Secretary of Defense. Later this year, David will assume the role as the personal intelligence advisor to the Assistant Secretary of Defense for Indo-Pacific Security Affairs.
|Name||Job Title||Office Phone||Address|
|Dr. Jie “Jessica” Zhang||Department Head New Media, Journalism, and Communication Arts||318-357-6166||239 Kyser Hall|
|David Antilley||Manager/Director NSU TV||318-357-4417||104A Kyser Hall|
|Tiffany Burrell||Administrative Assistant||318-357-5368||239 Kyser Hall|
|Matthew Craig||Student Media Coordinator||318-357-5366||225H Kyser Hall|
|Arthur Dew||Instructor||318-357-5572||237C Kyser Hall|
|Dorian Elaine Eaton||Instructor||318-357-5367||237D Kyser Hall|
|Dr. Paula Furr||Professor Emerita||318-357-5666||239E Kyser Hall|
|Dr. Brian Gabrial||Wise Endowed Professor of Journalism||318-357-5666||239 Kyser Hall|
|Melody Gilbert||Assistant Professor||318-357-6176||225F Kyser Hall|
|Dr. Ron McBride||Instructor||318-357-5360||239 Kyser Hall|
|Jerry Pierce||Assistant Professsor, Vice President for External Affairs||318-357-6588||103 Prather Coliseum|
|James R. Stanfield||Coordinator of ESPN Productions||318-357-4436||142A Kyser Hall|
|Dr. Nick Taylor||Assistant Professor||318-357-5364||225E Kyser Hall|
|Thomas Whitehead||Professor Emeritus||318-357-5360||239D Kyser Hall|
|Emily Zering||Assistant Professor||318-357-5365||237C Kyser Hall|
The Current Sauce, NSU’s independent, student-run newspaper, is published during the fall and spring semester on the purplemedianetwork.com. In addition, the newspaper staff produces special print editions throughout the year. The Sauce covers campus and community activities as well as social issues that concern students. Student scholarships are available.
Potpourri, NSU’s yearbook, is an independent, student-run organization that publishes the yearbook annually in the spring. The yearbook covers campus events, personalities, and organizations. Student scholarships are available.
KNWD 91.7 FM, is a 24-hour, FCC-licensed, non-commercial, and student-run radio station. The station transmits public affairs, music, and other programming of interest to the NSU and Natchitoches communities. Students learn radio management skills and hone their on-air abilities. Scholarships are available as well as volunteer opportunities.
Have you ever watched ESPN on your phone or at your house and wondered what it would be like to work behind the scenes doing that? Wonder no more! NSU Athletics is going to have an ESPN+ platform starting in Fall of 2022 and students in the Department of New Media, Journalism, and Communication Arts will get the opportunity to work in the production trailer and on camera. This is professional grade equipment, just like the stuff the pros use. COMM 3500 is the class you need to take to get involved. The class is listed as a Wednesday night class but every student that signs up for this class needs to understand that the class only meets a few times on Wednesday at the beginning of the semester and the rest of the semester you are working games at night during the week and weekend games. So only sign up if you are available for nighttime and weekend work. We will work with you if you have one night class during the semester. If you would like more information, please email David Antilley at firstname.lastname@example.org.
David Antilley on ESPN+ and Department of New Media, Journalism, and Communication Arts
NSU-TV News Service
NSU-TV News Service (NTNS) is the student lead/faculty advised multimedia organization housed in the Department of New Media, Journalism, & Communication Arts. Student-Journalists for the organization can work as either interns or volunteers. NTNS members receive training in all aspects of multimedia production, understanding the newscast/news story distribution process, plus capturing stories focused on NSU and our local community. Once produced, NTNS work is streamed over the web, aired on NSU-TV and regional news stations such as KTBS in Shreveport LA or KALB in Alexandria LA. If becoming a multimedia broadcaster is your goal, NSU-TV News Service is a great place to start.
Dr. Marcus Jones Investiture
Producer/Reporter: Jordan Johnson (student)
Advisors: Matthew Craig and Dr. Dominique Taylor
Student Work Showcase
Reporter/Producer: Daviion Telsee (student)
Faculty Advisor: Dr. Dominique Taylor
Aired on KTBS
Reporter: DeAndre Ashley (student)
Faculty Advisor: Dr. Dominique Taylor
Aired on KTBS
Reporter: Brylee Brown (student)
Camera/Editor: Colin Vedros (student)
Anchor: Daniel Brown (KTBS professional)
Faculty Advisor: Dr. Dominique Taylor
Bronze Telly Award 2022: General, Television
Reporter: Naydu Daza Maya (student)
Camera/Editor: Jordon Johnson (student)
Faculty Advisor: Dr. Dominique Taylor
N-SIDE View News Story in Spanish
Multimedia Journalist: Hannah Angell (student)
Faculty Advisor: Dr. Dominique Taylor
Silver Telly Award 2022: Non Broadcast, General, Student