The Office of Marketing and Branding at NSU is responsible for safeguarding and upholding the university’s brand and graphic identity. Amy Lee, the Director of Marketing and Branding, formulates strategies to promote both new and existing programs. She oversees the creation and production of informative materials, both in print and online, targeting prospective students. Additionally, she supervises the development of promotional materials for conferences and events. The office handles various marketing tools such as digital, print, mail, broadcast, and social media. Close collaboration with Information Services ensures the creation of effective marketing and advertising products, while also managing budgets and expenses associated with purchased exposure and advertising. Furthermore, the Office of Marketing and Branding coordinates marketing campaigns, integrating research, advertising, promotions, and public relations efforts to strengthen recruitment and retention initiatives.